Drop us a line!

To contact us, please fill out the form and we will contact you shortly. We can also be reached toll free at 1-800-604-CAKE.


123 Street Avenue, City Town, 99999

(123) 555-6789


You can set your address, phone number, email and site description in the settings tab.
Link to read me page with more information.


Elated to win Supplier of the Year 2017 with Flanagan Foodservice

Debbie Gust

 From left to right: Jacqueline Flowers, Mandy Fenyes, and Ron Kent

From left to right: Jacqueline Flowers, Mandy Fenyes, and Ron Kent

Wow... We are both honoured and humbled to win the Frozen Bakery Dessert Award for 2017.  

As Dan Di Pasqua, Category Manager for Flanagan's, told a large crowd of people in attendance,

"...This year's winner were actually above 100% on fill rate, because on at least 2 occasions, Christmas Eve and New Year’s Eve, they stepped up when we need them most.  We had customers looking for products because they had sold out already, and because it wasn’t their delivery day, we couldn’t get product to them in time.  This vendor took it upon themselves to send out their own trucks to make deliveries to our customers so that everyone could enjoy the holiday season.  This is the type of vendor partner that we love to work with.

They are registered with GS1 and are ECCNet and FS3 certified.  Why is this important? Because it means that product information is readily available to our sales team, so that they are armed with the knowledge needed to sell your products to our customers.

I will add that they also set themselves apart from their competition by offering FREE custom dessert menus for our customers along with recently switching from having broker representation to going in-house."

Thank you Dan for the kind words and thank you to Flanigan's for recognizing our team for their effort, excellent customer service, and amazing follow-through.  

WOW! launches 3 new Spring Desserts!

Debbie Gust

You had me at Baklava....

WOW! is excited to launch 3 new desserts that fit in our 'Cake' category.  A Baklava Cake, an Italian Cream Cake, and our Strawberry Blonde Cake.  Did I say WOW?!  These are seriously delicious!  Ask your rep to sample some today!




WOW! now has Coast-to-Coast Sales Representation!

Debbie Gust

We are extremely proud to announce our new, fully dedicated, WOW! Factor Desserts Sales Team in the East bringing about a consistent sales strategy nation wide.  

Please visit the 'About/Meet our Team' section of our website to read bio's and to get familiar with our new WOW! Faces. 

Of special mention is Jacqueline Flowers who was recently appointed to the position of Eastern Canadian/USA Sales Manager effective January 1, 2018.  She will be managing our group in the East while Lise Lietz, Western Canadian/USA Sales Manager will continue to manage our team in the West.

While Lise is on Maternity leave, Colin Ruttle has assumed Lise's role along with his General Manager duties.




WOW! Factor Desserts Supports Hurricane Harvey

Debbie Gust

WOW! Factor Desserts has been proud to support relief efforts for Hurricane Harvey coordinated by Kelly Talbot, wife of Oilers goalie Cam Talbot.  Aside from being a drop off location, WOW! has also raised over $2,000 towards this relief effort.  Congratulations!

Screen Shot 2017-09-08 at 1.42.06 PM.png
Screen Shot 2017-09-08 at 1.42.46 PM.png

WOW! and CTV Edmonton

Debbie Gust

Cravings and WOW! factor desserts featured today on CTV news Edmonton to promote the GLUTEN FREE event Sunday June 11,2017 at 11 am to 3 pm at 401 festival Lane Sherwood Park.

 Our very own, Lise Lietz, Sales Manager Western Canada/USA, live on CTV!

Our very own, Lise Lietz, Sales Manager Western Canada/USA, live on CTV!

NAIT Culinary Arts Program and WOW! Team up

Debbie Gust

WOW! Factor Desserts is very excited to announce a $1,000 scholarship contest to be awarded to the baking student that successfully creates a dessert that WOW! brings into production.

What began over lunch with Alan Dumonceaux Chair, Baking - School of Skilled Trades, Department of Culinary Arts and Professional Food Studies at NAIT in March quickly grew to include a tour of the NAIT Baking Department facilities, a presentation to the Baking Department by Kalynn Lee, WFD R&D Technician and NAIT Graduate, introducing the four new Spring launch desserts she created, two tours of the WFD Production Facility by the NAIT Baking students and a new product development contest in which the creator of the winning selection will be awarded a $1,000 WFD Scholarship.

WOW! Factor Desserts is pleased to be taking steps to grow our relationship with the Baking Department at NAIT (Northern Alberta Institute of Technology).

WFD is very pleased by these positive developments in our relationship with NAIT Baking as we have the opportunity to tap into the talent pool graduating from the program annually.
— Colin Ruttle, VP General Manager

WOW! Factor Desserts has employed graduates of the NAIT Culinary Program who have gone on to create top sellers in our line-up.  In fact, our very own R&D Manager and graduate of NAIT, Kalynn, will be interviewed for their magazine called "Tech Life" to be distributed to 190,000 former students worldwide.